Reorienting Fundraising Through Patient Impact Stories

Parkinson's Institute and Clinical Center
Industry: Healthcare

Client Challenge

As a cutting-edge Parkinson’s research and treatment organization, the Institute experienced declining donations and support after leadership changes. Their fundraising depended heavily on major gift asks that relied on leadership relationships rather than showcasing patient impact stories and life-saving work. They needed a new approach to reinvigorate their donor community.

Make Good Solution

Make Good created an emotional documentary video highlighting one patient’s life transformation from the Institute’s therapies. By focusing on patient impact versus organization-centric messaging, we aimed to reorient fundraising around shared values and purpose. We also developed an engaging annual report showcasing their groundbreaking Parkinson’s research and patient services.


The documentary video and annual report helped strengthen donor connections by conveying patient impact. Make Good’s work enabled the Institute to renew community support and giving by highlighting the shared hope and purpose central to their mission.

Services Provided
  • Documentary video production
  • Annual report design and writing
  • Donor messaging and storytelling