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AI assistant named Claude for collaborative brainstorming and learning.
Attention is What We Need

Alignment That Holds Under Pressure

Christopher Frazier

Anthropic lost $200M rather than remove its AI’s safeguards. OpenAI filled the gap the same afternoon. What that choice reveals about yours.

Essays & Analysis

Perspectives

Research-grounded writing on AI adoption, organizational ethics, and the forces shaping how mission-driven organizations work. Long-form, and written to be worth the time.

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Artistic black and white sketch of a large tree with sprawling branches.
Hand reaching out from laptop screen with hearts, symbolizing digital supporter engagement.
Digital With Heart: Website Design That Connects Your Mission to Supporters
A nonprofit's website should continue a supporter's journey, blending rich content and intuitive design to deepen community connections​.
Christopher Frazier
Interactive learning design with puzzle pieces forming a lightbulb.
Courses That Captivate: Designing Interactive Learning Experiences
Effective nonprofit education and advocacy rely on interactivity, as experiential learning deepens information absorption and retention.
Christopher Frazier
Diverse group of advocates with a lightbulb connecting their ideas for impactful advocacy.
Beyond Transactions: Building Real Connections in Advocacy Work
Move beyond sporadic asks to cultivate authentic supporter relationships. Make outreach expected, valuable & actionable. Share stories that inspire action.
Christopher Frazier
Hands connecting digital icons representing communication and data sharing for nonprofits.
Density of Value: Elevating Nonprofit Communication Through Impactful Content
Discover how 'Content Value Density' transforms nonprofit engagement, focusing on impactful, detailed content for deeper audience connections.
Christopher Frazier
Our Work

Field Notes

Stories from the organizations we’ve worked alongside — what they built, what it took, and what changed.

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Downtown Lake Elsinore street with trees, cars, and crosswalks in sunlight.
Dream Center Lake Elsinore Marks 10 Years of Community Transformation
Dream Center Lake Elsinore celebrates 10 years of community impact. Make Good highlights their journey of transformation through strategic partnership.
Christopher Frazier
Man smiling with coffee mug at La Taza Community Coffeehouse launch event.
Brewing Change: Make Good Celebrates La Taza Community Coffeehouse’s Launch
Make Good helps launch La Taza, a nonprofit coffeehouse transforming Lake Elsinore. Our holistic approach brews community change!
Christopher Frazier

Discover how your organization can effectively deploy AI in a community learning environment designed for nonprofit leaders.

Register for Courses

Facilitated cohort learning for nonprofit leaders who want to understand how AI actually works — not what vendors say it does.

Small groups. Hands-on experiments. Honest discussion about what’s real and what’s hype. Led by a facilitator, not a chatbot.