Launching a New Brand and Facility Focused on Personalized Senior Care

Rock Island Village
Industry: Senior Living
Number of Residents: Facility capacity of 60 residents

Client Challenge

As a new senior living and memory care facility in Eldon, Missouri, Rock Island Village needed to establish their brand, identity, and messaging before opening. With a focus on personalized care and family connections, they sought to convey their differences from competitors.

Make Good Solution

Brought on before groundbreaking, Make Good developed branding, logos, websites, print collateral, and advertising campaigns to introduce Rock Island Village to the community. Applying our expertise in senior living, we positioned the facility as a welcoming, compassionate home away from home for residents and families.


With branding and messaging aligned with their care philosophy, Rock Island Village opened close to capacity. Our work enabled them to effectively communicate their mission and market the facility despite condensed timelines and budgets.

Services Provided
  • Branding, logo design
  • Website design and development
  • Print collateral and advertising
  • Grand opening campaign