Captivating Fans with Immersive TV Experiences
Amazon Prime Video Experience
Client Challenge
To showcase acclaimed original series ahead of awards season, Amazon Prime Video wanted to immerse influential fans in interactive show experiences. They needed buzzworthy activations that would excite audiences.
Make Good Solution
Make Good designed and built a one-of-a-kind infinity room along with immersive sets featuring tactile props and environments inspired by the shows. Fans could hunt down terrorists with Jack Ryan, explore the prophecies (and costume design) of Good Omens, and conduct an orchestra like Rodrigo De Souza in Mozart in the Jungle. These hands-on experiences, paired with insider panels, provided a memorable way for audiences to connect with the series.
Results
The social media-friendly, emotionally engaging activations Make Good created generated significant buzz for Amazon Prime Video originals. Our work achieved Prime Video’s goal of getting influential fans excited and engaged.
Services Provided
- Experiential environment design
- Immersive series-based activations
- Event production and fabrication
Metrics
- 2019 Clio Bronze Award in Television / Streaming Experiential Events Category
Amazon Prime Experience, Electric Dreams Activation
The Electric Dreams inspired infinity room was a fully interactive experience that placed participants right in the story.
Amazon Prime Experience, Mozart in the Jungle
With hours of live footage synced with motion capture technology, anyone could conduct an orchestra like a professional.
Amazon Prime Experience, Jack Ryan Activation
Recreating the first day of a CIA operative working with Jack Ryan was a highlight of the Amazon FYC Experience.
Amazon Prime Experience, Good Omens Activation
As fans of Neil Gaiman and Good Omens, creating an interactive experience highlighting moments from the show was a dream come true.