Bringing Hollywood Together to Support Their Own
Motion Picture & Television Fund
Client Challenge
As an entertainment industry charity since 1921, the MPTF (Motion Picture & Television Fund) has relied heavily on donations and events. With changes to studio employment practices that directly impacted funding models, they needed new ways to unite and engage the Hollywood community to raise support for industry members in need.
Make Good Solution
Make Good partnered with the MPTF to transform their digital fundraising platforms and events. We rapidly created a new website and interactive event activations that spotlighted personal impact stories. Our work on their pre-Emmys and pre-Oscars galas brought together Hollywood stars and executives to support the organization through immersive, emotional experiences.
Results
By showcasing real people served by MPTF, Make Good helped raise millions in reinvigorated industry donations. Our digital tools and high-profile event experiences also expanded awareness of MPTF’s mission to take care of their own community.
Services Provided
- Website design and development
- Interactive event activations
- Digital fundraising platforms
- Awareness campaigns
Motion Picture & Television Fund, Website
Working with Culture Cube and the MPTF, our team was able to produce their website with hundreds of pages in under two weeks.
Motion Picture & Television Fund, Game Show Activation
The Night Before the Oscars is a star-studded fundraising gala to support the work for the MPTF and a great opportunity to build relationships through fun activations.