Bringing Hollywood Together to Support Their Own

Motion Picture & Television Fund
Industry: Entertainment
Number of Members: Industry-wide

Client Challenge

As an entertainment industry charity since 1921, the MPTF (Motion Picture & Television Fund) has relied heavily on donations and events. With changes to studio employment practices that directly impacted funding models, they needed new ways to unite and engage the Hollywood community to raise support for industry members in need.

Make Good Solution

Make Good partnered with the MPTF to transform their digital fundraising platforms and events. We rapidly created a new website and interactive event activations that spotlighted personal impact stories. Our work on their pre-Emmys and pre-Oscars galas brought together Hollywood stars and executives to support the organization through immersive, emotional experiences.


By showcasing real people served by MPTF, Make Good helped raise millions in reinvigorated industry donations. Our digital tools and high-profile event experiences also expanded awareness of MPTF’s mission to take care of their own community.

Services Provided
  • Website design and development
  • Interactive event activations
  • Digital fundraising platforms
  • Awareness campaigns