Privacy Policy

Last updated: November 9, 2026

This Privacy Policy explains how Managed Word, LLC, doing business as Make Good (“Make Good,” “we,” “us,” or “our”), collects, uses, and protects information when you visit wemakegood.org (the “Site”) or contact us through it.

We keep this policy in plain language on purpose. If anything here is unclear, email us at info@wemakegood.org and we’ll explain it.

Who we are

Make Good is the consulting practice of Managed Word, LLC, a California limited liability company. LeadersPath, our training service, and Managed Word, our hosting service, belong to the same company, so information you share with one of them stays within it. We’re a small business based in the United States, and the Site is meant for organizations here. We decide how information collected through the Site is used, and we offer the choices and rights below to everyone, wherever you live.

Legal entity: Managed Word, LLC (dba Make Good)
Mailing address: PO Box 2169, Crestline, CA 92325
Email: info@wemakegood.org
Phone: (909) 833-9673

Information we collect

Information you give us directly. When you use the form on our Start a Project page, we collect your first and last name, email address, and organization; your organization’s website, if you add it; the kinds of work you’re interested in; what you tell us about what’s going on; how you heard about us, if you say; and whether you’d like our newsletter. When you sign up for our newsletter, we collect your first and last name, email address, and, if you add it, your organization.

Information collected automatically. Like most websites, we and our service providers collect certain technical information automatically when you visit, including your IP address, browser type, device and operating system information, referring pages, and how you move through the Site. This is collected through cookies and similar technologies (see Cookies and tracking below) and through our analytics and advertising tools.

Information from public sources. Before we reach out, we look up your organization, and sometimes the person who contacted us, in public sources such as your organization’s website and news coverage. We use an AI research tool for this, and we look only for what bears on working together. You can ask us not to research you.

Advertising and conversion data. We run Google Ads to reach organizations that might benefit from our work, and we use Google’s conversion tracking to understand which ads lead to project inquiries. When your browser has consented to advertising cookies, this involves sharing certain online identifiers and activity with Google. See Advertising and conversion tracking below for what this means and how to opt out.

Information we do not intentionally collect. We do not ask for, and the Site is not designed to collect, sensitive personal information — such as government identifiers, financial account numbers, health information, or the special categories of data defined under GDPR. Please don’t include information like that in the free-text fields of our forms.

How and why we use information

We use the information above to:

Respond to your inquiry. We read what you share and research your organization before we reach out, so our first conversation is focused from the first minute. This is the core purpose of the Start a Project form.
Follow up about your inquiry. After you contact us, we may send you a few emails about your inquiry and about how working with us goes. These are about your inquiry, not our newsletter, and every one of them lets you opt out.
Send you the newsletter, only if you ask for it by checking the newsletter box on the Start a Project form or signing up through our newsletter form, and let you unsubscribe at any time.
Operate, secure, and improve the Site — including analytics that tell us which pages are useful, and security tools that protect against spam, abuse, and attacks.
Meet legal and record-keeping obligations.

We do not sell your personal information. When you allow advertising cookies, Google receives online identifiers and information about your visit, which some state privacy laws treat as “sharing” personal information or as targeted advertising. You can opt out of this at any time — see Your choices and rights and Advertising and conversion tracking below.

Service providers and third parties

We rely on a small set of established service providers to run the Site and communicate with you. Each processes information only as needed to provide its service. The current providers are:

Google — Analytics & Search Console (via Site Kit) — website analytics and search performance. Google may set cookies and process technical data, including a truncated or full IP address depending on configuration. See Google’s privacy policy for details.
Google — Ads & conversion tracking — measures which ads lead to project inquiries. See Advertising and conversion tracking below.
WS Form — powers our Start a Project and newsletter forms. Submissions are stored on our own server so we can respond to you.
Mailgun (Sinch) — delivers our transactional and outbound email (such as the confirmation you receive after contacting us). Fluent SMTP, the plugin that routes our mail, sends it through Mailgun. Mailgun acts as our data processor under a data processing agreement and maintains SOC 2 Type II and ISO 27001/27701 certifications; mail is encrypted in transit and at rest.
FluentCRM — our contact and email management system, used for the follow-up emails about your inquiry and for our newsletter. It runs on our own server, so your contact details stay with us rather than with a separate email service. The same system holds contacts for LeadersPath, Make Good’s training service. You’re added only to the lists that match what you asked for: a project inquiry, a LeadersPath purchase, or the newsletter you chose. Our emails record when they’re opened and which links are clicked, so we know what’s useful. Turning off images in your email app stops the open record.
Anthropic — the AI research tool we use to look up organizations and contacts in public sources. It receives the names and organizations we look up.
YouTube (Google) — some pages include example videos hosted on YouTube. We use YouTube’s privacy-enhanced mode, and a video doesn’t load from YouTube until you press play. When you do, YouTube may set cookies and collect information under Google’s privacy policy.
Wordfence and Antispam Bee — security and spam prevention. These process IP addresses and request data to block malicious activity.
Google reCAPTCHA — protects the Start a Project form from spam. It collects information about your device and browser and sends it to Google, under Google’s privacy policy and terms.
DigitalOcean — hosts the server our Site runs on. Server data and daily backups are stored on DigitalOcean’s infrastructure. DigitalOcean acts as our data processor under a data processing agreement, participates in the EU-U.S. / UK / Swiss-U.S. Data Privacy Framework, and offers Standard Contractual Clauses for international transfers.

We do not permit these providers to use your information for their own unrelated purposes.

Cookies and tracking

We use cookies and similar technologies for four purposes: to make the Site work (essential), to understand how it’s used (analytics), to measure our advertising (advertising), and to remember your preferences.

Essential cookies are required for the Site to function and are set without consent.
Analytics cookies (such as those set by Google Analytics) help us understand how the Site is used.
Advertising cookies (set by Google Ads for conversion tracking) let us measure which ads bring people to us.

Analytics and advertising cookies are only activated according to your choices in our cookie consent banner. We use a consent management tool (CookieYes), which keeps a record of your choice on its own servers and works with the WordPress Consent API so your preferences are honored — advertising and analytics tags do not fire until you consent.

You can change or withdraw your cookie preferences at any time through the cookie banner or your browser settings. Blocking non-essential cookies will not break the Site.

Do Not Track. Browsers’ “Do Not Track” setting has no agreed standard, so the Site doesn’t change what it does when it receives one. We do honor Global Privacy Control, as described below. Google, including YouTube, is the only other company that may collect information about your activity on the Site over time and across other websites, and only after you allow analytics or advertising cookies or press play on a video.

Advertising and conversion tracking

We advertise through Google Ads and use Google’s conversion tracking to see which ads lead people to contact us about a project. This helps us spend a small budget where it actually reaches organizations we can help, rather than broadly.

When you consent to advertising cookies, Google may receive online identifiers (such as cookie IDs and device/IP data) and information about your activity on our Site. Some state privacy laws treat this as “sharing” personal information. We do not receive money for this, and we do not share the contents of your Start a Project form for advertising.

How to opt out:

Decline or withdraw advertising-cookie consent in our cookie banner at any time — this stops the conversion tags from firing.
Use a Global Privacy Control (GPC) signal in your browser; we treat a valid GPC signal as a request to opt out of sharing.
Adjust Google’s own ad settings at myadcenter.google.com.

How long we keep information

We keep the contact information you send us, and our correspondence with you, until you ask us to remove it. We may update a contact’s status in our records (for example, when an inquiry is closed), but we don’t delete contacts unless asked. Newsletter subscriber information is kept until you ask us to remove it; if you unsubscribe, we keep a record of that so we don’t email you again. Server logs and security data are kept for a limited period as part of normal Site operation. We run daily backups of the Site as a routine safeguard; information you ask us to delete will also age out of those backups on our ordinary backup cycle.

Your choices and rights

You can unsubscribe from our newsletter, or opt out of follow-up emails about your inquiry, at any time using the link in any email, or by emailing us. You can also ask us to access, correct, or delete the information we hold about you by contacting info@wemakegood.org.

Opt out of advertising “sharing”: Because we use Google Ads conversion tracking, you can opt out of the associated sharing of personal information at any time by declining or withdrawing advertising-cookie consent in our cookie banner, or by sending a Global Privacy Control (GPC) signal from your browser, which we honor. See Advertising and conversion tracking.

Your rights, wherever you live. You can ask us what personal information we hold about you and how we use it, ask for a copy, ask us to correct it, or ask us to delete it. You can opt out of advertising “sharing” at any time, as described above. We won’t treat you differently for asking. Email us at info@wemakegood.org; we’ll confirm the request comes from you by checking it against the information we hold, and we’ll answer within 45 days. If we can’t do what you ask, we’ll tell you why, and you can ask us to look at it again.

Data transfers

Make Good operates from the United States, and our Site is hosted in the United States on DigitalOcean’s infrastructure. Our service providers may process information in the United States and other countries. If you access the Site from outside the U.S., you understand your information will be transferred to and processed in the U.S., where data protection laws may differ from those in your location. Where required for transfers of personal data out of the EEA or UK, we rely on appropriate safeguards — including our providers’ participation in the Data Privacy Framework and Standard Contractual Clauses (both offered by DigitalOcean and Mailgun).

Children’s privacy

The Site is intended for organizations and the professionals who run them. It is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

Changes to this policy

We may update this policy as the Site or our practices change. When we do, we’ll revise the “Last updated” date above. Material changes will be reflected on this page; we encourage you to review it periodically.

Contact us

Questions about this policy, or a request about your information? Email info@wemakegood.org or write to us at PO Box 2169, Crestline, CA 92325.