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Two pairs of sneakers on a sidewalk stenciled with the words โ€œPassion led us hereโ€

About Make Good

A small team that walks alongside mission-driven organizations

We’re a small team led by two founders, with the production and technical people we’ve trained and the specialists each project calls for. We work with nonprofits, universities, and other organizations whose work exists to serve people, and most of them stay with us for years.

Line drawing of climbers in single file on a ridge below jagged peaks, with a cabin among pines

Where the path comes from

A client once called us their fixers...

Anyone who has worked around the globe knows that the first person they call is the fixer: someone local who speaks the language, knows the roads, and can get access to the places only a local would know.

A good fixer knows which permits matter, who has to be asked first, and which doors open with an introduction. Without one, an organization loses days to wrong turns and closed doors, and can miss the story entirely. With one, it spends its time on the work.

When your work takes you onto new ground, we know the paths, introduce you to the people you’ll need, and find the right tools, so your team can spend its time on the mission.

Our history

Doing this work since 1996

Make Good has worked with mission-driven organizations since 2005, under three names. Our founders go back further, to a university web team in 1996.

  1. 1996

    Our founders start the web team at Azusa Pacific University and train every school and office on campus to publish for itself.

  2. Late 1990s

    Building a site for a company whose teams had stopped talking, we learn that the hardest problems are usually about people.

  3. 2005

    Frazier Media opens, making websites, video, and print for nonprofits, universities, and studios.

  4. 2016

    We create Managed Word and take on fundraising systems, annual conferences, and interactive experiences for awards-season campaigns.

  5. 2023

    We become Make Good and bring AI into our work, always starting from each organization's mission, vision, and values.

  6. Today

    Make Good is the team you work with. Managed Word is our hosting and site-care company, and LeadersPath is our training service.

Who we've worked with

Relationships that last for years

A year is a short engagement for us. Many of the organizations below have worked with us for a decade or more โ€” on a website one year, an annual conference the next, and a change in leadership in between.

Organizations we've worked with

USC Marshall School of BusinessMotion Picture & Television FundAmazon Prime VideoThe Hollywood ReporterEden: People+PlanetFree Methodist Church in Southern CaliforniaFree Methodist Church USADream Center Lake ElsinoreEvery ONE FreeAzusa Pacific UniversityUniversity of La VerneClaremont McKenna CollegeParkinson's InstituteSanta Barbara Museum of ArtRiverside University Health SystemRuss Reid

Who we work with

The organizations we love to work with

We work best with organizations that

  • serve their whole community and protect the dignity and rights of everyone in it
  • run programs that make a real difference for people
  • are led by people who want to be part of the work, alongside their board and staff
  • are ready to look honestly at what's working and what isn't

What you can expect from us

  • An honest view of what's working and what needs to change
  • Plans and prices up front, before any work begins
  • Systems, files, and records that stay yours after we're done
  • Real photos and footage, and people doing the creative work

The team

A small team, and the people we bring in

Pencil sketch of a large oak with a grove of trees behind it

Make Good is led by its two founders, who still do the work themselves. Around them are the production and technical people we've trained over the years, and the specialists each project calls for, from camera crews to developers. We work from a home office, our kids have worked alongside us on many projects, and the people we bring in are trusted friends. We're professional, and we're warm.

Chris Frazier

Chris Frazier

Cofounder

Chris started the web team at Azusa Pacific University in 1996 and has since built interactive installations, produced video, and led community programs. He leads our technical and AI work and teaches for LeadersPath, and he's the one who finds out why your systems work the way they do.

Amy Veen Frazier

Amy Veen Frazier

Cofounder

Amy came to Make Good from journalism, nonprofit fundraising, photography, and teaching and approaches every project with creativity and compassion. She knows the people who matter at your event, keeps your team in the loop, and makes sure every client feels listened to and cared for.

What we believe

What we believe about the work

  • Everything we make has a job to do.

    Whether it's a design or a database, it serves something your organization does for its people.

  • It's never just business.

    We put everything into the organizations we work with, because we care what happens to them and the people they serve.

  • We tell you what we see.

    We affirm what's working, we're upfront about what isn't, and we help you fix it.

  • We don't just talk about the work, we live it.

    We've run meal programs, made room in our home for someone between places to live, and hired people others had passed over, so we know what your work asks of the people who do it.

Amy Veen FrazierChris Frazier

Amy and Chris

Cofounders

info@wemakegood.org

Your turn

Wondering if we're the right fit? Tell us about your organization and what you're working toward. We'll tell you plainly whether we can help.

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Ideas about AI, organizations, and the people doing the work โ€” delivered when we publish, not on a schedule.